Guiding you to success
Sian Gunney consulting walking out onto beach in cape town south africa
Effective PR plans should be short, easy to read, and straightforward. According to SiegeMedia, 64% of content marketers prioritize building relationships with influencers, like brand advocates and journalists, so you need to define key messages that also help them achieve their overall goals
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PR Strategy

Price £2,500
Turnaround time 2-3 weeks

This strategic PR plan is the bible businesses and brands need for PR presence to stand out amongst competitors. The plan starts by diving into what you are looking to accomplish. Whether it’s a product launch, rebranding or increasing awareness, this plan will give you a plug-and-play action plan to bring your business or brand to the next level based on your values and goals. From strategic press, media, awards outreach to event ideas and PR stunts. Each plan is tailor-made.

It can be created for commercial brands or personal thought leaders and celebrity brands.

If you are looking to develop awareness? A six-month plan will be put in place to keep your brand relevant and top of the mind for journalists and influential parties.

Looking for brand building with continuity and consistent exposure? The one year plan is for you. Each month will be planned with custom ways to keep your brand top of mind.

 

5 Elements of a Strategic PR Strategy

 

  1. Know your target audience inside and out. Understanding the target audience is the most important part of any successful public relations strategy
  2. Set realistic smart goals. Think about what you hope to achieve with your brand, and when you want to achieve it by timeline matters and then create the stepping-stones
  3. Develop a message and a storybook planner full of angles and ready-made unique interviews and articles of interest
  4. Know your competition and use creativity to stay top of mind
  5. Stay relevant and keep your finger on the pulse

 

 

Sian Gunney’s PR Strategies are the shortest strategies you can purchase, succinct and they cut through the noise and folder fodder.

 

This PR strategy is short, easy to read, and straightforward to implement. It priorities what is best for my clients and it focuses on digital PR and social psychology tactics. It also builds community and contacts via building relationships with influencers, like brand advocates and journalists. With clearly defined key messages that also help them all achieve their overall goals. Public relations is all about relationships and the best relationships are always two-way streets. Network matters, Connect, Collaborate and Grow!

 

I will be focused on the following for you

 

  1. Collaborate with other experts in your industry
  2. Quality elevation for your profile. Increased visibility elevating  your reputation with a professional platform and publication profiled options to continually increase online visibility
  3. Helping my clients to grow their network and develop personally and professionally through thought leader opinion pieces, interviews, speaker opportunities, awards, webinars, podcasts, posts, discussion rooms, direct connections, and virtual events.