Guiding you to success
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Campaign Strategy

Price £2,500
Turnaround time 2-3 weeks

Do you want to increase consumer traffic and footfall to your brand? Do you want to increase your conversions and turn lookers into bookers and clickers into converters?

Then this special campaign strategy is for you!

This campaign strategy provides the framework for all your campaign marketing efforts that give you a logical stepping-stone sequence to follow. With targets and flag posts highlighted to make sure you take advantage of the tools and digital marketing channels that are right for you and your audience.

Sian Gunney’s campaign strategy keeps your efforts on track during the execution and implementation phases.

It offers you the support you need to not only get where you need to go but to evaluate efforts and create a case study that’s worth sharing.

  1. First, we access the existing situation and the needs
  2. Then we look at what transformation we are hoping to create
  3. Identifying who is positively in reach and affected by the campaign
  4. We look at what changes could improve the situation and the outcome
  5. What resources, tactics and tools are available to implement a campaign that will address the issue, solve a problem and create a transformation

Your strategy may involve the following key sections

  • Audit
  • Listening in
  • Identify your goal and objectives
  • Policy analysis
  • Identify your audience
  • Identify your message
  • Analyse your strengths and weaknesses
  • Identify your tactics and activities
  • Monitoring and evaluation

Some inspirational campaigns to review online are as follows :

  • Coca Cola names on bottles make your customers your marketers
  • Bounty: Surprise Your Audience
  • Myfix Cycles: Retarget Consistently
  • GoPro: Leverage User-Generated Content (UGC)
  • Warby Parker: Monetise Your Brand Story
  • Vogue: Power Your Loyalty Programs
  • Coca-Coca: Champion a Cause
  • Frito-Lay: Be Original, Be Fun

 

Some tactics and tips to improve your campaign

1. Get with the programme and explore influencers like never before and build your network

Although I use both methods for my clients and have trusted suppliers with celebrity gifting suits and influencer platforms and blogger programs.

Research in 2022 has shown that for campaigns brands should explore influencer marketing instead of just celebrity endorsements. This is because it is based on a smaller, more committed, fanatical intimate fan base than that of a true celebrity, instilling more trust in the consumer.

Sometimes the nano (grassroots) influences have many high conversions because they have a better relationship with their community. Nano influencers can be between 1K-10K followers, micro-influencers are between 10K- 50K followers, Mid-tier is between 50K-500K, the macro is between 500K-1M and mega influencers are 1M-5M.

2. Don’t underestimate what social media can do for your brand when used well and consistently. Use your analytics well to guide your content strategy and ads

3. Regularly audit your social media (Hootsuite and Hubspot have great social media audit templates)

4. Social Media strategy must include the following:

  • Step 1 Choose your social media marketing goals that align with your business objectives
  • Step 2 Learn everything you can about your audience
  • Step 3 Get to know your competition
  • Step 4 Do a regular social media audit and schedule these and report to the team
  • Step 5 Optimise and elevate the profiles, regularly refresh covers and roll out seasonal themes consistently
  • Step 6 Stay inspired by following industry global best practice
  • Step 7 Create a social media content calendar
  • Step 8 Create compelling content regularly that is unique and exciting
  • Step 9 Track performance and adjust your social media strategy accordingly

 

5. Blogs are not dead and are often picked up well via sharing on Pinterest and across social media.

Continue to publish to your brand/business blog 55% more visitors to the site happen because of a regular blog! It’s been noted that blogging regularly creates trust and loyalty in consumers, as your business and brand become part of their regular exposure.

Being that ‘one-stop shop’ for news knowledge and information in your industry helps build trust and we always leverage trust to sell messages, products or services.