Guiding you to success

Client


Brief

Skinade is a nutraceutical with a patented formula. An anti-aging (collagen) skincare drink. To give you better skin from within in just 30 days.

  • Create a unified system of social media
  • Manage a blogger program
  • Take celebrity gifting onto social
  • Minimise spending to maximise ROI
  • Create a social media training program for all PMs
  • Attract smart PR opportunities
  • Manage brand profile
  • Manage all digital suppliers
  • Coordinate and manage all online ad activity.

 


Timeframe

16 months


Results

In 16 months as Head of Digital Marketing for Skinade Nutraceutical. I have elevated the brand’s digital profile to one with an over 400% increase in online sales. Got the account verified and worked closely with Facebook and Twitter ads to gain competitor advantage with data dissemination from our insights. With celebrity gifting stopping reality stars from having access, increasing high-end PR, and bringing in names such as Kate Moss, Sienna Miller, Tom Ford, Victoria Beckham, and Reese Witherspoon and over 200 global credible stars. Via digital PR strategies, we gained press in British Vogue, Vogue Paris, Spanish Vogue, and Raconteur with over 300 high-end publications.

Supporting the brand as it won its 9th and 10th beauty awards as voted by the consumers for Best Beauty Supplement and Best Health Supplement. Decreasing burn rate cost-saving 19K a month on PPC advertising.

Within the first 9 months, we had doubled the business via new professional beauty businesses, cosmetic surgeons, and GP prescribers becoming stockists. Thus strengthening the backbone of the business and growing the distribution across the UK. Also enabling a launch into the USA and the UAE.

  • Likes to Facebook up 130%
  • Stories created increased by 700%
  • Over 7 million accounts reached
  • Twitter is up by 48% with 480 celebrity verified accounts following Skinade and outperforming Estee Lauder
  • Hits to the website increased by 300%
  • Online sales increased 400%
  • Instagram is up by 120% organically
  • Top 5% on Klout for skincare, cosmetics, beauty, and aesthetics.

 


Reviews

“Sian is one of the most passionate and enthusiastic people I have ever worked with. A consummate professional, she plans and delivers, not missing a single detail. Dynamic and hardworking, she never misses a beat. She taught me a lot about social media and how effective it can be and did an outstanding job in her time working with Skinade.”

— Emma Clothier

 

“I worked with Sian for over a year at Bottled Science Ltd. She is an incredible professional and very good at what she does. We work very differently which, I believe, gave us an edge. She taught me everything I know about Social Media, making me aware of the strength of this channel and how to use it to push and support all aspects of Marketing and PR. Sian is highly motivated and deeply passionate about everything she does – both personally and professionally. I admire her professionalism and her ability to sense a situation and make the most of it. She has been instrumental in laying the foundation for our Social Media strategy.
I have enjoyed our dynamic partnership and wish you all the best of luck for the future.”

— Louise Marchesin

 

“Sian is a strong multifunctional professional who has devoted herself to the social media business. I can’t preach enough about Sian as she has a unique approach to business. She has something that can’t be taught. She is a snappy thinker, understanding a commercial balance from every aspect of the business. It’s been an absolute pleasure working with Sian and she has taught me so much within this sector, things everyone should know when running a social media account within the business.”

— Lyndsey Ward

#AskTheExperts

Mother’s Day campaign 2.8M IMPRESSIONS #MumSelfie 886 entries

We created an atomic habit and every morning #SkinadeMoment which became a thing!

Skinade became loved for its sense of occasion from the socials to the limited edition boxes