Client: Dr. Ros Jabar
Lead Consultant: Sian Gunney Consulting
Acting as a member of DR Ros’ senior management team to ensure business build and launch in less than 12 months.
Two day a week contract.
🚀 The Brief
Dr. Ros Jabar, a respected aesthetics doctor and emergency medicine consultant, had a powerful vision to create an aesthetics training academy that blended medical rigour, online learning, and face-to-face mentorship.
At the time, Calla Aesthetics Training did not exist.
She needed someone to take the idea and build everything her confidence in front of camera, brand, systems, events, PR and Media, structure, certification, team, visibility, and momentum. Everything mapped out, scripted Sian’s team plugged in for on the ground support at every stage.
That’s where Sian Gunney Consulting stepped in.
🧠 The Strategy: Built from Scratch
Sian led the full concept-to-launch strategy, turning a spark into a scalable brand and training model.
✔️ Phase 1: Strategy and Brand Creation
- Built success strategy
- Introduced and briefed and managed suppliers
- Branding and web design done to brand strategy by Karolo Design
- Calla Aesthetics Training
- Designed tone of voice, brand messaging, and visual identity
- Created customer avatars, pricing strategy, and course structure
- Supported in-house PA recruitment and management
- Helped ensure the brand was trademarked and mapped all operational needs
✔️ Phase 2: Platform Build and Course Development
- Built and structured Kajabi platform from scratch with online hub, training flows, and CRM
- Created a full CPD-accredited training programme with handbooks, study guides, and video modules
- Managed photography and videography, making the content creation process fun and manageable for a busy doctor and mum of four
✔️ Phase 3: Certification, Compliance and Systems
- Secured CPD accreditation and documented all criteria for future modules
- Managed onboarding and profile creation for Forbes Council
- Integrated supplier reports, consent form systems, and course feedback tools
- Created the structure for online and in-person blended learning
Halfway through the project with the build of the business and the investment added. Dr Ros said “I am somewhat poorer because of investment in business brand and business, but so much richer in so many ways.
✔️ Phase 4: Marketing and Growth Systems
- Developed sales funnels, email nurture sequences, and social content plans
- Set up lead magnets, free webinar strategy, and founder-led storytelling
- Used earned media and personal narrative to elevate Dr. Ros’s profile, with features in Tatler, Authority Magazine, The Independent, and Aesthetics Journal
- Built early-stage database growth through brand partnerships and community outreach
✔️ Phase 5: Team and Operational Support
- Helped recruit and onboard new support staff
- Balanced the intense demands of her clinical practice with a brand-new education business
- Provided senior-level mentorship to manage burnout risk, conflicting demands, and team leadership in a high-growth phase
📈 Results
From Idea to Launch in Under 12 Months
✅ Full aesthetics training brand, platform, and course content created
✅ CPD-accredited, Forbes Council-recognised, press-featured academy
✅ Staff and systems in place for sales, course delivery, and support
✅ Increased visibility of Dr. Ros’s personal brand, driving more interest in both the academy and her clinic Rosmedics
✅ High-profile media features in Tatler, Authority Magazine, and The Independent
✅ Positioned for future scaling and affiliate-led growth
💬 Final Outcome
With everything built and in motion brand, team, website, systems, certification, and marketing Calla Aesthetics Training was launched as a fully functioning new business, ready to be nurtured, scaled, and expanded. Equally with Sian’s network and experience and expertise the increased visibility increased both business and opportunities for Rosmedics as a high profile aesthetics clinic and Dr Ros as an authority figure and personal brand.
Sian Gunney Consulting stepped back only after a full, high-quality launch, leaving the client empowered, supported, and positioned for long-term success
