Guiding you to success

Client


Brief

The Red Sock campaign is a charity run on volunteer involvement. The charity was set up to raise awareness and support for men living with or newly diagnosed with prostate cancer in Wales and to support men’s health.

  • To get clear information to men that have prostate cancer
  • To make more people aware of the support service
  • To organise a Red Sock Ball to raise awareness of the Red Sock Campaign
  • Event PR
  • Social media support
  • To educate men on why and when they need a PSA test.

Timeframe

6 months


Results

  • The rebrand was created to refine the brand for trust and increased visibility
  • Facebook Likes went up by 126%
  • Stories created around the brand went up by 369%
  • 350,000 accounts reached across Facebook and Twitter
  • 20,000 infographics were printed and handed out to men in high-risk groups
  • Hits to the website went up by 200%
  • £17K was raised for new wheelchairs for Velindre cancer center
  • Coverage in 7 magazines and two national papers
  • Keith Cass was awarded an MBE.

Review

“Sian and her team are just exceptional. I could not have achieved what I have if it wasn’t for them. When Sian first met I was reaching 120 people a week on social media. Now my blog content goes to over 300,000. This has helped me gain much-needed recognition which strengthens the messages and awareness for Prostate Cancer and support in Wales and even beyond.  The team refused to stop working sometimes until the early hours of the morning. There are not many agencies with that much dedication. Or staff that is positively motivated to enjoy such efforts. I rang her and her team on the day I received the letter about being awarded an MBE. I said that they had a huge part to play in me receiving this recognition. I knew the honours would help me to raise further much-needed awareness for Prostate Cancer across Wales and further afield. I am very grateful we will remain friends for life.”

— Keith Cass MBE, The Red Sock Campaign

Refinement of brand